Wk 1 – apply: ethical and socially responsible marketing analysis | MKT/574 | University of Phoenix

Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.

Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas:

• Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
• Relate the triple bottom line to an organization’s sustainability.
• Analyze consumer influence on ethical behavior in marketing.
• Assess the value of communicating ethical behavior to the public.
• Conclude how ethical issues influence legal issues in marketing.