Posted: September 16th, 2023

Brand audit | Marketing homework help

Please see attachment for instructions. Choose any brands within the fitness or travel/tourism  industry. 


Brand Audit

(Choose a brand) 

Conduct a brand audit on the company of your choice based on the checklists found in the materials. 

-What is your brand?

How do you know if your brand is maintaining a consistent customer experience and/or equity?  You conduct a brand audit

-When Should a Company Conduct A Brand Audit?

-What Brand Elements Should be Reviewed?

-Conduct Your Brand Audit

  • In small      collaborative teams or individually, go through the checklist process to      review 2-4 elements of each category to conduct a short brand audit based      on the checklists found in the materials.  

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