Posted: September 15th, 2023

Rhetorical analysis “vintage ads” (extended draft outline)

Use this template and follow the format provided to create your extended draft outline.

You’ll need to identify and describe the ad, draft a thesis, identify the use of rhetorical appeals, and draft a conclusion. 

At the end of your extended draft outline, copy and paste the URL or website address for your ad (it will begin with http://http://pzrservices.typepad.com/vintageadvertising/2010/11/vinatge-ad-campbells-soup-1947.html ) so that your readers can also view the ad.

Successful assignments will:

  1. identify an advertisement,  vintage, that’s appropriate for a college-level audience;
  2. include a draft of the introduction and conclusion (minimum of one paragraph each);
  3. include a tentative thesis statement at the end of the introduction;
  4. include details to establish the visual description and context of the ad;
  5. identify the various ways rhetorical appeals are used; and
  6. be typed and submitted as a Microsoft Word 2010 document (.docx) using 12-point font. 

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